The bachelor's programme lasts four semesters and includes the following subjects: Communication, Corporate communication (English, project management), IT, Information and Communication Technologies (Databases & systems development, system planning, trends in business informatics), Management & Business Administration (accounting, empirical social research & statistics, international marketing & sales, personnel management, company foundation & business plan), specialisation: eHealth and eLearning or Digital Arts & Media and eTourism. In the 6th semester students have to do a 15-week integrative professional internship in Austria or abroad. Students have the possibility to study a semester at one of the numerous partner universities abroad. They have to write two bachelor's theses. The programme concludes with a bachelor's examination.
The prerequisite for admission to this programme is a school leaving certificate, a subject-related university entrance qualification exam or a vocational diploma qualifying for studying at a higher education institution (Berufsreifeprüfung) or, in case of people without a higher education entrance qualification, a subject-related professional qualification provided that one of the following conditions applies: successful completion of dual education and training in a subject-related skilled trade or successful completion of a secondary school of vocational education. Moreover, students have to pass supplementary examinations in the subjects of German, English and mathematics. The level of the examinations corresponds to that of the university entrance qualification exam for social and economic sciences.