The bachelor's programme consists of the modules of “Communication” with subjects such as “Media Theory & Practice” or “Communication & Advertising Psychology”; “Marketing” with subjects such as “Strategic Marketing” or “Brand Management”; “Complementary Skills” with subjects such as “Presentation and Communication Techniques” or “Negotiation & Sales Training”; “Basic Skills” with subjects such as “Information Technology” or “Budgeting, Financing & Controlling”; and “Complementary Skills” with an internship. A study period abroad is compulsory. To complete the programme students have to complete two internships and write a bachelor's thesis. The programme includes a study period abroad (International Week).
The prerequisite for admission to this programme is the general university entrance qualification; a subject-related university entrance qualification exam; a vocational diploma qualifying for studying at a higher education institution (Berufsreifeprüfung); completion of a secondary school of vocational education lasting at least 3 years or completion of education and training in the dual system (subject-related apprenticeship) with supplementary examinations in the first semester. Should the number of applicants for the course be higher than the number of available places, applicants will have to undergo an admission procedure. The written admission test is an intelligence test, which will be done at a computer and which lasts one hour.