The bachelor's programme lasts six semesters and includes the following modules: Professional tools, Scientific methodology & problem solution techniques, Academic research & integrative projects, Management & law, English, Team management and communication, Negotiation & conflict management, Private business law, Public business law, Company organisation, Competition and single market law, Marketing mix instruments, Business accountancy, Company planning & controlling, Human resource management & organisation, Business taxation. Students can choose between the specialisation modules (majors) HR Management & Labour Law, International Marketing & Distribution, and Auditing & Controlling. In the course of the 6th semester students must do a 13-week professional internship in an Austrian or international company. Students have the possibility to spend a semester at a university abroad. Students have to write two bachelor's theses. The programme concludes with a bachelor's examination.
The prerequisite for admission to this programme is the higher education entrance qualification or subject-relevant professional qualifications with supplementary examinations in German, English, mathematics and two optional elective subjects.