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Master programme Strategic Management (E)

Contents and focus of the degree programme:

The master’s programme in Strategic Management teaches students theories and methods of social and economic sciences, in particular those of strategic management with a focus on innovation and knowledge, brand management and tourism. The findings of gender research are also taken into account. Students will learn to work scientifically in an independent way and to work on tasks autonomously in practice. The knowledge is enhanced in the fields of multicultural brand management, strategy and innovation and leisure industry and tourism, in which they also have to write their master's thesis. Within these specialisations students can choose different modules and thus adjust their studies to their personal interests.

Higher education institution:
Universität Innsbruck
Group of fields of study:
Social and Economic Sciences
Degree programme:
Strategic Management (E)
Master programme
Academic degree:
Master of Science, MSc
4 Semester / 120 ECTS*

Further information:

Languages of instruction:
Student Union fee: EUR 19,70
Tuition fee - ask at your institution Detailed information
Stay abroad:
Not compulsory
Type of higher education institution:
published in the:
MBl. 2006/07, Stk. 25 (Nr. 188), i.d.F. MBl. 2013/14, Stk. 23 (Nr. 394), Stk. 46 (Nr. 654)

Definition of the field of studies

The Strategic Management programme deals with the theories and methods of social and economic sciences and their correlations and relevance in management functions.


The master’s programme in Strategic Management consists of the compulsory modules “Management research”, “Strategy and leadership”, “Strategic brand management”, “Innovation and entrepreneurship” and “Defence of the master's thesis”. Moreover, students have to study five elective modules in each of the specialisations “Multicultural brand management”, “Strategy and innovation” and “Leisure industry and tourism”. Towards the end of the degree programme students have to write and defend a master’s thesis in one of the specialisation subjects and pass a master’s examination.

Entrance examinations


Supplementary examinations