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Master programme Tourism and Leisure Management (E)

Contents and focus of the degree programme:

The master’s programme in Tourism and Leisure Management teaches students strategic management skills and leadership skills, sales and marketing skills, international project management skills, e-business and e-tourism know-how, foreign language skills, intercultural skills, team, communication and negotiation skills, creativity and innovation skills, and strategic thinking. To be successful in management functions of the tourism and leisure industry competences along the entire value chain are particularly important. These competences include designing products, processes and services to create value; managing organisations and projects; developing integrated marketing and communication strategies; developing effective sales designs; fact-based decision making and a sound understanding of the tourism systems. The master’s programme is offered in a full-time format. The language of instruction is English.

Higher education institution:
IMC Fachhochschule Krems GmbH
Group of fields of study:
Social and Economic Sciences
Degree programme:
Tourism and Leisure Management (E)
Master programme
Academic degree:
Master of Arts in Business, MA
4 Semester / 120 ECTS*

Further information:

Languages of instruction:
Student Union fee: EUR 19,70
tuition fee: EUR 363,36 für EU-StaatsbürgerInnen; für Non-EU-StaatsbürgerInnen: EUR 200 Registration fee und EUR 3900 p (Detailed information)
Stay abroad:
Type of higher education institution:
University of Applied Sciences
published in the:

Definition of the field of studies

The degree programme in Tourism and Leisure Management explores the business management-related challenges of tourism and leisure management.


The master’s programme includes subjects such as “Experience Design”, “Service Design”, “Sales Design”, “Advanced Process and Project Management”, “Financial Management”, “Cooperation Management”, “Management Simulation in Tourism Context”, “Managing and Leading the Tourism Workforce”, “Sustainable Tourism Management”, “Marketing and Communication Management”, “E-Marketing”, “Specialized Tourism – Applied Business Concepts”, “Meeting Industry & Events”, “Cultural Tourism”, “Sports and Outdoor Tourism”, “Health and Wellbeing Tourism”, “Strategic E-Tourism Management”, “E-Tourism Application Domains”, “Information & Communication Technologies for Tourism”, “Integrated E-Strategy Development”, “International Consulting”, “Tourism and Leisure Research” and “Research-based Decision Making”. Students must also do an applied research and training semester. To complete the programme students must write a master’s thesis.

Entrance examinations

To qualify for admission to the master’s programme in Tourism and Leisure Management you must have obtained a bachelor’a or university diploma in Business Administration or a related subject at a recognised institution of higher education in Austria or abroad. Minimum number of ECTS credits required: 180. Your complete application file will be verified individually for compliance with the entry requirements. All applicants who are neither native speakers of English nor have completed the entire courses of the qualifying preliminary studies lectured in English have to provide as an additional requirement an English language certificate. Sufficient proof of English language proficiency by means of IELTS 7.0, TOEFL minimum score 95 or Cambridge Certificate Level C1. The admission procedure for the master’s programme in Tourism and Leisure Managment involves an assessment of your application file and an admission interview which will be held in the language of instruction (English). This one-on-one interview either takes place in Krems or will be held via Skype.

Supplementary examinations