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Master programme Innovation & Management in Tourism (E)

Contents and focus of the degree programme:


Higher education institution:
Fachhochschule Salzburg GmbH
Group of fields of study:
Social and Economic Sciences
Degree programme:
Innovation & Management in Tourism (E)
Master programme
Academic degree:
Master of Arts in Business, MA
4 Semester / 120 ECTS*

Further information:

Languages of instruction:
Student Union fee: EUR 19,70
Tuition fee: EUR 363,36/Semester (Detailed information)
Stay abroad:
Not compulsory
Type of higher education institution:
University of Applied Sciences
published in the:

Definition of the field of studies



The programme consists of the following modules: introduction, e-tourism, tourism marketing, communication, imagineering, leadership, project and innovation management, chance management, research, ethics and sustainability and foreign language (Chinese, Arabic, Russian) and culture. Students can moreover choose between the specialisation modules hospitality management and destination management. The programme concludes with a master’s thesis and a master’s examination.

Entrance examinations

The prerequisite for admission to this programme is a completed bachelor's programme in the field of tourism or administration. Moreover, students have to prove that they have good knowledge of English (e.g. TOEFL, IELTS, BEC). Applicants without a completed bachelor's programme in tourism must have the following qualifications: 5 ECTS credits in tourism basics, 5 ECTS credits in tourism management, 2 ECTS credits in scientific research, 2 ECTS credits in IT applications in tourism.

Supplementary examinations