The master’s programme lasts four semesters and includes the following subjects: Entrepreneurship & Leadership Skills (foundation of a company, controlling), Family Business Management, International Tourism & Markets (emerging tourism markets, tourism marketing), Destination & Innovation (tourism policy & structural development, eTourism), scientific research (major Strategic Management & Tourism); Entrepreneurship & Leadership Skills (controlling & finance, strategic leadership, intercultural skills), Marketing Management (eMarketing, tourism marketing, strategic pricing), international tourism & markets (global economies, sustainability & tourism), Destination & Innovation (product development, service design) and scientific research (major Marketing Management & Tourism). It is possible to spend the 3rd semester at a higher education institution abroad. Students have to write a master’s thesis.
The requirement for admission to this programme is a completed subject-relevant bachelor programme, especially bachelor programmes in economic sciences with focus on tourism and leisure industry; ideally also subject-relevant work experience of at least one year in the tourism and leisure industry. The economic sciences subjects studied beforehand must correspond to at least 45 ECTS credits.