The bachelor's programme lasts six semesters and includes the following subjects: Fundamentals of Economics & Law, Management & Business Administration (finance, marketing), Functional Tourism & Leisure Business (tourism & finance, tourism marketing), Management in Tourism & Leisure (hospitality management, event management, product development and innovation, alpine tourism), Strategic Business Management (controlling in tourism, intercultural management), Information Management, academic research, social and communicative skills and multilingualism. In the 5th semester students will do a 15-week work placement in an Austrian or international tourism company or tourism organisation. Selected students have the possibility to spend a semester at a partner university abroad. Students have to write two bachelor's theses.
The requirement for admission to this programme is a school leaving certificate or vocational diploma qualifying for studying at a higher education institution (Berufsreifeprüfung) or in case of a university entrance qualification exam one of the social and economic study programmes or law or a subject-relevant professional qualification.