The bachelor's programme lasts six semesters and includes the following subjects: Fundamentals of Economics & Law, Management & Business Administration (finance, marketing), Functional Tourism & Leisure Business (tourism & finance, tourism marketing), Management in Tourism & Leisure (hospitality management, event management, product development and innovation, alpine tourism), Strategic Business Management (controlling in tourism, intercultural management), Information Management, academic research, social and communicative skills and multilingualism. In the 5th semester students will do a 15-week work placement in an Austrian or international tourism company or tourism organisation. Selected students have the possibility to spend a semester at a partner university abroad. Students have to write two bachelor's theses.
Those who have a university entrance qualification for a social and economic science degree programme (e.g. school leaving examination certificate high school graduation certificate (“Matura”), relevant university entrance examination, special university entrance examination (“Berufsreifeprüfung”), etc.), persons without university entrance qualification with relevant professional qualification. Those in their last school year can apply for a study place with their last current certificate even before their school leaving examination (Matura). The school leaving examination certificate must be shown before the start of the degree programme provided that the admission procedure has been passed successfully. Additional examinations: Persons without a university entrance qualification but with relevant professional qualifications must take additional examinations in English, Mathematics and German to meet the admission requirements. The level of the examinations corresponds to that of the university entrance examination for social and economic sciences.