Master’s programme Marketing & Sales Management

Content and focus of the degree programme:

During the course of study expertise in the following areas will be imparted: digital marketing and sales strategies, analysis of customer and market data, development of innovative business models, marketing and sales organisation, controlling, team building, negotiation techniques, conflict management. Graduates can work in the professional fields of marketing and sales management, market analysis, market and social research, and strategic management consultancy.

Higher education institution:
FHW-Fachhochschul-Studiengänge Betriebs- und Forschungseinrichtungen der Wiener Wirtschaft GmbH
Group of fields of study:
Social and Economic Sciences
Degree programme:
Marketing & Sales Management
Type:
Master’s programme
Academic degree:
Master of Arts in Business, MA
Duration:
4 Semester / 120 ECTS

Contact & information materials:

URL student information:
https://www.fh-wien.ac.at/en/study/master/marketing-sales-management
Download curriculum:
https://www.fh-wien.ac.at/en/study/master/marketing-sales-management/#curriculum

Further information:

Languages of instruction:
Partly English
Costs:
Student Union fee: EUR 22,70
Tuition fee: EUR 363,36/Semester (Detailed information)
Stay abroad:
Recommended
Type of higher education institution:
University of Applied Sciences
Location:
Wien
Curriculum:
published in the:
Extra-occupational:
Yes

Definition of the field of studies

-

Exams

-

Entrance examinations

Entrance test, interview

Supplementary examinations