Master’s programme Marketing (E)

Content and focus of the degree programme:

The aim of the master’s programme in Marketing at the Webster University is to prepare the students for future occupations in marketing. The students will get an insight into how the dynamics of human behaviour influence marketing decisions. This analysis includes an examination of the effective marketing practices and procedures and the analytical techniques which are required for basic marketing decisions. The master’s programme at the Webster University Vienna is internationally oriented: Students come from 70 different countries, professors come from approx. 20 different countries. The students moreover have the possibility to continue or complete their studies at one of the more than 100 locations of the Webster University. The medium of instruction is English.