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Students have the possibility to specialise in a specific area and create their own USP. The following specialisations are available: - Digital Marketing, - Entrepreneurship, Innovation and Leadership, - Innovation and Experience Design for Tourism, - Real Estate Management, - Sustainable Management and Governance. The part-time study programme makes it much easier for working students to participate in the master's programme. The four semesters have been organised in such a way as to give special consideration to working students. Block classes are held mainly on Thursdays to Sundays, on approximately 14 days per semester. The workload for the master’s programme, and thus the burden on the participants, is therefore manageable. Studying should also be possible for working people and it should also be fun.
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