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Big data, the Internet of things (IoT), artificial intelligence, blockchain technology and robotics: just a few examples of digital innovations that are permanently changing the rules of the game for organisations. Companies must be well-prepared for new challenges in order to ensure their continued success and take advantage of the opportunities offered by digitalisation. Digital transformation shouldn't be a mere buzzword – it has to be reflected in the strategy, structures, corporate culture, and processes of a company. Graduates of this master programme will act as an ambassador for digitalisation and innovation: they will use digitalisation as an opportunity and be able to show companies where potential for networking and ongoing development lies.
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