Master’s programme Management by Innovation

Content and focus of the degree programme:

This study programme is only available in German.

The course shapes the students’ entrepreneurial thinking and responsible behaviour in real-world projects. During their studies, they will put business plans and models into practice, and obtain the opportunity to launch a real start-up, developing it to success in the market. Students will deal in depth with the concept of Design Thinking and learn to apply it as a problem-solving technique in management. They will concentrate on creative techniques and strategies (e.g. rapid prototyping), on innovation research and management, as well as on the importance of social responsibility. In the Entrepreneurship Laboratory they will practise efficient business modelling and entrepreneurship research, while in the Trend Laboratory they will examine questions of strategic management and organisational development and engage in scientific trend research.