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Master programme Marketing (E)

Content and focus of the degree programme:

The students have to complete the following courses: In Strategic and Instrumental Aspects of Marketing: Global Marketing Strategy, Retailing & Sales, Business Modelling & Innovation, Digital Marketing. In Marketing Research and Planning Techniques: Marketing Analytics, Qualitative Insights. In Personal and Business Skills: Business Software Skills, Personal Skills. Moreover, the students have to write a master’s thesis.

Higher education institution:
Wirtschaftsuniversität Wien
Group of fields of study:
Social and Economic Sciences
Degree programme:
Marketing (E)
Type:
Master programme
Academic degree:
Master of Science, MSc
Duration:
4 Semester / 120 ECTS*

Further information:

Languages of instruction:
English
Costs:
Student Union fee: EUR 21,20
Tuition fee - see Detailed information
Stay abroad:
Type of higher education institution:
University
Location:
Wien
Curriculum:
published in the:
MBl. 2019/20, Stk. 41 (Nr. 238), i.d.F. MBl. 2020/21, Stk. 44 (Nr. 257)
Full-time:
Yes

Definition of the field of studies

The master's programme in Marketing provides students with a research-based and practice-oriented understanding of customer-oriented organisations and their interactions with different stakeholders.

Exams

Entrance examinations

The prerequisite for admission to the master’s programme is a completed bachelor's or equivalent degree programme in a relevant field. For master’s programmes taught in English at the Vienna University of Economics and Business admission is conditional on passing the application and selection procedure which is scheduled before the start of the programme.

Supplementary examinations

None