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Master programme Marketing and Branding

Content and focus of the degree programme:

(1) The students have to complete the following compulsory modules totalling 45 ECTS credits: 1. market research, 2. strategic marketing and strategic brand management, 3. digital marketing, 4. scientific research, 5. conception of the master's thesis, 6. supervision of the master's thesis. (2) The students also have to complete elective modules totalling 30 ECTS credits from the following list of courses: 1. intercultural brand management, 2. integrated brand communication, 3. multi-channel distribution and price management, 4. trends and consumer research, 5. marketing controlling and brand evaluation, 6. management of consumer experience, 7. product and service design, 8. current topics in marketing. (3) Moreover, the students have to complete elective modules amounting to 20 ECTS credits from the following list of courses; at least 10 ECTS credits of which from modules Z 1 to 7: 1. sustainable management, 2. design of effective market information systems, 3. ethics in marketing, 4. international marketing, 5. social listening and market ethnography, 6. e-commerce, 7. current topics in brand management, 8. leadership in organisations, 9. international management, 10. innovation diffusion, 11. innovation laboratory, 12. software-supported business management, 13. financing of business start-ups, 14. gender, work and organisation, 15. one module not yet completed according to § 8 par. 3, 16. module from other master’s programmes of the Faculty of Business Administration or the Faculty of Economics and Statistics, 17. interdisciplinary skills

Higher education institution:
Universität Innsbruck
Group of fields of study:
Social and Economic Sciences
Degree programme:
Marketing and Branding
Type:
Master programme
Academic degree:
Master of Science, MSc.
Duration:
4 Semester / 120 ECTS

Further information:

Languages of instruction:
English
Costs:
Student Union fee: EUR 21,20
Tuition fee - see Detailed information
Stay abroad:
Not compulsory
Type of higher education institution:
University
Location:
Innsbruck
Curriculum:
published in the:
MBl. 2020/21, Stk. 58 (Nr. 697), i.d.F. Stk. 86 (Nr. 892), Stk. 102 (Nr. 1029)
Full-time:
Yes

Definition of the field of studies

The master’s programme in Marketing and Branding is intended for students who want to advance their marketing and brand management skills in an international environment. In the critical reflection and application of this knowledge we will also deal with environment and culture, corporate strategy, digitisation, sustainability, responsibility and relevant future developments.

Exams

Entrance examinations

Supplementary examinations