Master’s programme Marketing and Branding

Content and focus of the degree programme:

The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustain­ability and responsible managerial decision-making and behavior.
The programme is inter­nationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environ­ments and markets.