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This study programme is only available in German.
The focus of this four-semester course is on mastering the aspects of successful marketing of products: Marketing, consumer research, innovation management, market communication, creative skills (ideation), corporate planning and management skills. The students will learn how successful concepts are developed from ideas and how these are introduced to the market as innovations. This is because the job requires the know-how to efficiently design and control innovation management and product marketing in order to react flexibly to the market with short product cycles and products relevant to consumers and to be able to act proactively. Applied team and leadership skills, consumer research, the possibility of founding a company and the possibility for a certification as an academically certified idea manager complete the course.
Admission procedure
