PhD/Doctoral programme Innovation and Creativity Management

Content and focus of the degree programme:

This study programme is only available in German.

Especially in today's fast-paced world, creativity and the ability to innovate are key factors for competitiveness. In order to promote this characteristic, it is first necessary to understand how new ideas are developed, evaluated and successfully implemented on the market. This involves not only the development of new technological products or processes, but also new forms of organisation, personnel management and the marketing of services or entire business models.