Master’s programme Innovation & Management in Tourism (E)

Content and focus of the degree programme:

The master's programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism. In addition to specialised knowledge in experience design the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics the master's programme is based on the following general foci: innovation, corporate communications, applied research, practical relevance, diversity.