The bachelor's programme lasts six semesters and includes the following subjects: Design: form, colour, Design: space, Typography, colour, visualising, Theory and history of design (1st semester); Fundamentals of typography and layout, Fundamentals of photography, Writing and editing skills, Media psychology (2nd semester); Design of interactive systems, Fundamentals of video production, Marketing communication, Management of media projects (3rd semester); Interdisciplinary media production, Models of best practice in design, Media ethics, Media informatics: Media distribution (4th semester); Media coverage, Methods of scientific research, English 5: Meetings and Discussions (5th semester); Cross-media production, Applied media law, Basics of media calculation (6th semester). A study period abroad at one of the international partner universities is recommended for the 4th semester. Students have to complete an internship in the field of media production (profit or non-profit sector) of ten weeks in Austria or abroad. They also have to write two bachelor's theses.
The requirement for admission to this programme is the general university entrance qualification, a university entrance qualification exam, a completed subject-related apprenticeship plus additional examinations or the German university of applied sciences entrance qualification (subject-related) plus additional examinations.